Before Horsinka began using Samba, each campaign he was responsible for required several people to prepare and execute it, including a marketing specialist, product specialist, sales person and, last but not least, a programmer who encoded the resulting HTML template.

With Samba, all of that work was done by the AI-powered system itself, saving countless time, resources, and money, and only requiring the help of one administrator to monitor and adjust campaigns when necessary.

"We initially tested several different solutions, but in the end chose Samba. The main reason for choosing it was because it was easy to use, despite the fact that it offers a lot of functionality, including automated personalized emails, triggered email campaigns, and many other useful features. Thanks to all of this, it can effectively recommend relevant products to each and every customer, ” said Adam Horsinka.

With the power to provide a completely personalized approach to each individual customer, Samba has helped Horsinka’s clients reduce costs, sell products that have not previously been sold, and increase customer retention.