In today’s digital era, customers expect personalized experiences, especially when it comes to marketing campaigns and product promotions. Samba enables such deep personalization in email campaigns by Sale Recommender.

Easter 2025 is fast approaching, and what better way to spread the holiday cheer than with a beautifully designed Easter email?

We have prepared a set of sample templates for the upcoming Valentine's Day and some tips on how to use the templates correctly.

Exploring the Value of Strategic Friction in Online Shopping, learn how strategic friction can enrich online shopping and see how Samba.ai's analytics and machine learning optimize customer experiences across all channels.

Sender verification, one-click unsubscribe, spam rate maintenance. Will your email marketing stand up to the new Google and Yahoo rules? Stay safe with Samba

There are many scoring segmentation models and one of the most popular is the RFM. This model is nothing more than assessing points in three categories–Recency, Frequency, and Monetary.