There are many scoring segmentation models and one of the most popular is the RFM. This model is nothing more than assessing points in three categories–Recency, Frequency, and Monetary.

With proper use of big data and advanced analysis, you can properly understand your customers, respond to their needs in real-time, and forecast their future behavior. It’s time for you to use the data you have gathered to put customer experience on a completely different level. 

Find out about samba.ai's new flow campaigns with our UX designer Viktor

Learn why combination of powerful analytical model and advanced AI algorithms works the best for personalization of your website and other marketing materials

The COVID-19 pandemic is changing the world beyond recognition. Many countries, including the Czech Republic, have introduced strict measures that have prevented people from leaving home. Shops not considered vital were closed. Customers, locked up in their flats and houses, had to change their behavior, whether they wanted to or not.

Samba now allows you to define your audience dynamically based on the data we have about the recipients. Let's see how this works!