It’s vital that businesses do what they can to more effectively approach their customers in a way that benefits and provides value to them, while saving the business precious time, money, and resources. We talk about how to do that utilizing RFM.

Time for a customer journey check-up! We cover the do's and don'ts you should be cautious about as you optimize your customer experience from discovery to retention.

The month of March not only brought in a new season, but marked the introduction of a host of new features, changes, and improvements for Samba and Samba Enterprise (formerly Yottly / Virtua). Here’s an overview of what’s new.

Get started optimizing your product landing pages with these essential tips and strategies.

Learn more about the latest feature for Samba Enterprise users - the ability to easily hide email content when viewed on desktops or mobile devices.

If you're thinking of or currently running a Spring or Easter sale, check out these best practices to ensure your sale is as successful as it can be.